Choker x Document Journal

It’s not easy being soft, especially in this cold, hard internet age. It requires thick skin to face rejection, criticism, and idolization. Most musical artists create characters that are so separate from their own identities it’s as if a large…

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It’s not easy being soft, especially in this cold, hard internet age. It requires thick skin to face rejection, criticism, and idolization. Most musical artists create characters that are so separate from their own identities it’s as if a large barrier is between them and their audience. With the smoke and mirrors of lyrics and performance adamantly protecting their image, it’s refreshing to come across a musician as vulnerable as Choker. His lyrics seem to speak directly from the source. His performances are unfiltered, as if he walked directly from his couch and onto the stage. This realness exudes a unique personality and voice in the industry, and is quickly gaining notice.

With over 700,000 monthly listens on Spotify and a new song featured in the upcoming film Queen & Slim, Choker is steadily moving from the indie pond to the mainstream scene. But he’s taking it as it comes. With an almost zen-like approach to the public spotlight, Choker discusses here the weightlessness of butterflies, the intangibility of stars, and how to adjust to the future. Created by Lulu Yao Gioiello, this editorial is an intimate exploration on the exchange of power and trust, of tension and release in the form of a chiropractor and his patient.

Creative Direction & Film: Lulu Yao Gioiello
Cinematography: Daisy Zhou
Photography: Julien Tavel
Featuring: Choker & Kensaku Shinohara
Styling: Ye Young Kim
Video Editing: Lee Bullitt
Animation: Radimir Koch
Titles: Sin Young Kim
Hair: Yuhei Nerome
Makeup: Andrew Colvin
Production: Anthony Hull – Demetrius Beckham – Max Cherry
1st AC: John Zeng
2nd AC: Steven Almonte
Gaffer: Nick Caiazza
Sound Mixer: Thomas Wynn

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