With collaboration as common ground, and with a shared curiosity to find new and intriguing ways to explore the dynamics between a brand and its fans, Vélosophy and Deadwood decided to team up. The result is a small capsule based on sustainability, recycling and a romanticised, even mythologized, biker culture. The capsule revolves around a Biker Club founded by Vélosophy and Deadwood with the purpose to establish a social context for fans to explore cities, as a biker gang. Exploring and playing with the biker culture Vélosophy and Deadwood have created a capsule featuring items such as the iconic biker jacket, a signature vest and a small frame bag all made of recycled leather.
Add to that a t-shirt made of recycled cotton and of course a limited edition bike made of recycled aluminium.