Lululemon – Take the Bridge

Lululemon legacy ambassador Chris Capozzi shows us what motived him to start running, and how an underground race in the shadow of the Boston Marathon acts as a catalyst for creating strong communities. I directed this piece for use on…

0
(0)

Lululemon legacy ambassador Chris Capozzi shows us what motived him to start running, and how an underground race in the shadow of the Boston Marathon acts as a catalyst for creating strong communities. I directed this piece for use on IGTV to promote Lululemon’s venture into focusing on running clothing for men. The piece garnered hundreds of thousands of views within hours of being released, and successfully showed off an organic brand sponsorship into an underground race. We also created numerous gifs and social media collateral featuring the clothing for further use on Instagram.

Client: Lululemon
Agency: Tongal
EP: Rebecca Lando
Director: Andy Kelemen
DP: Rob Ruscher
AD: Jessica Wasserlauf
AC: Danny Haritan
Gaffer: Wesley Ortiz
HMU: Mary Chipman
Sound: Sean Slaughter
GFX Fixer: Danny Johnson
Sound Mix: Ryan Stewart
Talent: Chris Capozzi
Filmed in Boston

0 / 5. 0

Leave a Reply