MotorTrend’s Ed Loh & Jonny Lieberman chat with Ford Motor Company’s Chief Advanced Product Development & Technology Officer – Doug Field! The guys discuss Software Defined Vehicles (SDVs), how software is redefining the automotive industry, and the roadmap to full autonomy! Get the full story HERE ➡️https://bit.ly/3tgucOU
0:40 – Who is Doug Field?
5:42 – What is a Software Defined Vehicle (SDV)?
10:52 – What’s the advantage of SDVs?
15:15 – What many car companies are going to miss about SDVs.
18:26 – SDVs in application, “A platform for creativity”.
22:31 – Over-the-Air updates.
25:12 – How software is redefining automotive manufacturing.
29:21 – What is the defining characteristic of SDVs?
32:04 – Roadmap to full autonomy.
36:55 – What can be learned from the Outside Lands autonomous vehicle fiasco.
40:23 – The biggest hurdle toward full autonomy, “I believe it’s harder than putting a person on the moon.”
42:12 – “The software revolution is bigger than the propulsion evolution.”
45:25 – Ford’s SDV subscription services – where’s the line?
54:55 – Role of Peter Stern, President of Ford Integrated Services.
58:44 – The importance of the automakers recruiting new talent from tech.
01:03:07 – What will my Ford be capable of 15 years from now?
01:07:01 – Adoption of the NACS (North American Charging Standard).
01:09:48 – Doug’s car collection.
01:13:30 – Biggest cultural shift returning to the automotive industry.
01:18:05 – Building the right software engineering teams.
01:21:25 – Final thoughts.
01:24:21 – EV racing!
#TheInEVitable #Ford #MotorTrend
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