His Royal Highness The Prince of Wales visited the British Embassy in Japan durning #RoyalVistJapan to celebrate the UK and Japanese connections. The Great campaign is running a series of events and activities to showcase UK excellence in business, innovation, culture, arts and education in order to build closer relationships between the UK and Japan. This included a display from the Campaign for Wool that highlighted the attributes of wool for well-being.
Wool is known for its biodegradability in the land and ocean which is becoming a topic of social discussion and engagement as the Campaign for Wool continues to push this message globally through Wool Week, social and other promotional opportunities for consumers to Make A Difference and to Choose Wool for their next garment or product in the home. Collectively we can all make a small difference and accumulatively this can only help the plastic issue we are facing globally.
Wool is less known for its health and well-being properties, but has a great story to tell, with its eco- credentials propelling the fibre into the health and wellbeing industries. Science* is showing that wool bedding and sleepwear appear to promote a better night’s sleep, and medical studies reveal the wellbeing benefits of superfine Merino wool, particularly for eczema sufferers#. Wool can improve air quality@ and also absorb VOC’s (released from many products found in our homes and offices; solvents, paints, cleaners and disinfectants, air fresheners. Used in furniture, carpets, bedding, clothing or insulation, wool can be a sustainable and natural solution to the problem of accumulating indoor contaminants.