YIVF #07 ECRASEMENT FACIAL’S MASH UP VIDEO – OPEN VIDEO

Yogyakarta International Videowork Festival YIVF #07 Mash Up Video — Openness is more than a commercial and cultural issue. It’s a matter of survival.” John Tackara Taken from what is OpOpen Video – What Is Open Source Video All About?…

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Yogyakarta International Videowork Festival YIVF #07 Mash Up Video

Openness is more than a commercial and cultural issue. It’s a matter of survival.” John Tackara

Taken from what is OpOpen Video – What Is Open Source Video All About?
As 2009 unfolds, three things about online video become clear:
1.) With over 17 Billion monthly videos watched in the US alone (according to comScore) and steady month-over-month growth, video is here to stay.
2.) Video exhibits classic long-tail distribution — while YouTube remains the dominant player, video is rapidly moving from destination-sites to the rest of the web, and from Media and Entertainment into the enterprise, with millions of sites streaming video as the new mode of communication.
3.) The conversation is shifting from the technological aspects to the value aspects: not how to build a player or convert between formats but, rather, how to foster audience engagement, drive business values, increase collaboration, and monetize these billions of streams.

Its premise is simple: video is too important of a medium to be controlled by a single player; video today is part and parcel of any modern solution for enterprise collaboration, productivity, e-commerce, education, health care, or any other sector. By espousing the principles of openness at all levels, including formats, technology, and content, and by collaborating in the development process, video can enjoy the force-multipliers that we have seen in other areas, like open source software. The result is a better user experience, a reduction in the total cost of ownership, an increase in control and flexibility and a focus on innovative value-driven results.

YIVF # 07 takes the theme of MASH-UP Video Open Video, to reflect the development of video that today become a mass communication system. Video can be accessed, enjoyed and even used as a communication media by almost all levels of society. The way it delivered the message is not constrained by the text and static images, but has achieved a moving image, it can even be enjoyed in real time.
Mash Up video – Open the video will further review the nature of openness which is owned by the video. With You Tube, Vimeo and others, the video is no longer remains exclusive. The proccess of download, manipulate, uploading and others is a natural thing to happen. We can see a popular case when a rock group guns n roses in such a way sing a dangdut song by oma irama. And many other groups that they do remix and mash up in such a way, and became so popular among the grass root level.
Many mash up videos scattered on the internet, has become a public property. We no longer know who is the first creator of the video. Is it bring a good or bad impact for social life and culture, and whether the presence of a mash-up of this process will reduce the value of a video?
We will also look further when it judging from art framework. Creativity is clearly needed. The collage procees make it even more beautiful, or more easily enjoyed from the original video, and exclusivity are slowly faded. The work becomes the work of a populist nature, when everyone can access and interact with it. But is it art supposed to be giving more, rather than just pick up and make it exclusive, isn’t it?

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